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The history of the brand

The UGG brand is known for its comfortable and stylish sheepskin boots, but the company has a rich history dating back to 1978. It was founded by Australian surfer Brian Smith, who brought the idea of sheepskin boots sheepskin in the United States after noticing the popularity of sheepskin boots in his home country. Smith founded UGG Australia, which began by selling sheepskin boots to surf shops and other specialty stores.

One of the first styles of UGG boots to gain popularity was the UGG Classic Ultra Mini boot. This boot features a cropped shaft that reaches to the ankle and is made from genuine sheepskin, with a rubber sole for durability. The UGG Classic Ultra Mini boot quickly became a popular choice for people looking for a comfortable, stylish boot that could be worn all year round.

Another popular style of UGG boots is the UGG Classic Mini Platform Boot. This boot features a slightly higher shaft than the Ultra Mini Boot and has a small platform heel for added height. Like the Ultra Mini Boot, the Classic Mini Platform Boot is made of genuine sheepskin and has a rubber sole. In addition to boots, UGG also offers a variety of comfortable and stylish slippers. The UGG Tasman Slipper is a popular choice, with a soft sheepskin upper and rubber sole that allows it to be worn inside and outside the home. The UGG Tazz slipper is another popular option, featuring a slip-on design and plush sheepskin lining for ultimate comfort.

Over the years, UGG has become known for its high quality sheepskin products and has expanded its product line to include a wide range of footwear, outerwear and accessories. The brand is now a household name and can be found in retailers around the world.

Despite its success, UGG has has faced criticism and controversy over the years. In the early 2000s, the company faced a trademark dispute with an American company called Deckers Outdoor Corporation, which claimed that the term « UGG » had become a generic term for sheepskin boots. Deckers eventually won the case and continued to use the UGG mark. In recent years, UGG has come under fire for its use of sheepskin and has worked to address animal welfare concerns. The company now sources its sheepskin from tanneries that adhere to strict standards for the humane treatment of animals.

Overall, the UGG brand story is one of innovation and success. From humble beginnings as a small surf shop brand, UGG has grown into a global fashion powerhouse known for its comfortable and stylish sheepskin products.