L'histoire de la marque
The brand UGG is known for its comfortable and stylish sheepskin boots, but the company has a rich history that dates back to 1978. It was founded by Australian surfer Brian Smith, who brought the idea for sheepskin boots to the United States after noticing the popularity of sheepskin boots in his home country. Smith founded UGG Australia, which initially sold sheepskin boots to surf shops and other specialty stores.
One of the first styles of UGG boots to gain popularity was the UGG Classic Ultra Mini Boot. This boot features a short shaft that comes up to the ankle and is made from genuine sheepskin, with a rubber sole for added durability. The UGG Classic Ultra Mini Boot quickly became a popular choice for people who wanted a comfortable and stylish boot that could be worn all year round.
Another popular style of UGG boots is the UGG Classic Mini Platform Boot. This boot features a slightly taller shaft than the Ultra Mini Boot and has a small platform heel for added height. Like the Ultra Mini Boot, the Classic Mini Platform Boot is made from genuine sheepskin and has a rubber sole.
In addition to boots, UGG also offers a variety of comfortable and stylish slippers. The UGG Tasman Slipper is a popular choice, featuring a soft sheepskin upper and a rubber sole that makes it suitable for wear both inside and outside the home. The UGG Tazz Slipper is another popular option, with a slip-on design and a plush sheepskin lining for ultimate comfort. Over the years, UGG has become known for its high-quality sheepskin products and has expanded its product line to include a wide range of footwear, outerwear, and accessories. The brand is now a household name and can be found in retailers around the world.
Despite its success, UGG has faced criticism and controversy over the years. In the early 2000s, the company faced a trademark dispute with an American company called Deckers Outdoor Corporation, which claimed that the term "UGG" had become a generic term for sheepskin boots. Deckers eventually won the dispute and has continued to use the UGG brand name.
In more recent years, UGG has faced criticism for its use of sheepskin and has worked to address concerns about animal welfare. The company now sources its sheepskin from tanneries that meet strict standards for humane treatment of animals. Overall, the history of the UGG brand is one of innovation and success. From its humble beginnings as a small surf shop brand, UGG has become a global fashion powerhouse known for its comfortable and stylish sheepskin products.